E-commerce Platform Redesign
A complete redesign focused on improving user experience and
increasing conversions.
Client
TechCorp
Industry
E-commerce
Services
UX/UI Design, Development
Timeline
3 Months
Project Overview
Problem
The existing platform had a 65% cart abandonment rate and confusing navigation that frustrated users.
Goals
Improve user experience, increase conversion rates, and create a scalable design system
Challenges
Complex product catalog, legacy technical constraints, and tight timeline for delivery.
Research & Strategy
Design Process
Our Approach
Discovery & Audit
Deep dive into business
operations and systems
Strategy Design
Creating scalable
operational framework
Execution
Building systems and
implementing solutions
Operations
Ongoing management
and optimization
Challenge → Solution
Challenge
Users were dropping off during checkout due to complex navigation
and unclear steps. The process required 8 steps and had confusing
form fields that led to errors.
Solution
We simplified the flow to 3 clear steps, added progress indicators,
and implemented smart form validation. This reduced friction and
improved conversion by 40%.
+30%
Growth
$2.5M
Revenue Increase
40 hrs/wk
Time Saved
3x
Operational Efficiency
95%
Customer Satisfaction
Key Learnings
Simplified navigation dramatically improved user flow
Simplified navigation dramatically improved user flow
Performance optimization was critical for mobile users
Clear CTAs increased conversion at every touchpoint
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